Before switching to a plant-based diet, fast-food French fries tasted so much better than a plain baked potato, would you agree? There are two reasons that would explain this.
The first reason is due to what Dr. Doug Lisle calls "The Pleasure Trap." He says that our bodies were designed to search for three key flavors in foods that would not only satisfy our appetites, but would also enable us to survive and reproduce. However, we were designed to eat these flavors in very low concentrations that are contained in "highly-fibrous, water-dense, nutrient-rich foods."